I've never "checked in" anywhere.
I like that companies are creating win-win situations for people though.
"In loyalty programs, consumers give to get."
"It ties together word-of-mouth influence and real-world visits, rewarding people for motivating others to visit a business." The businesses get more people in.
Sounds great.
& like other social media technology, it makes the shopping, eating and buying experiences more interactive.
I work in a library. This kind of technology is great for group study. If someone is working on a project, it is a great way for people working on the same or a similar project to meet up and collaborate.
How can it be used in other work environments?
Monday, November 29, 2010
Monday, November 15, 2010
Social Media = Preventative Behavior????
I like the ideas in Eric Qualman's book Socialnomics
(http://www.youtube.com/watch?v=sIFYPQjYhv8)
But I think he is a little overzealous in his statement:
It connects parents to their kids like never before.
At this point, parents might see a lot more of what their kids have to say. But I don't think this will last. Kids will more than likely hide any material that they don't want their parents to see via something like Facebook's group function or some other control on social networking sites.
Social media sites do help people connect and they help form communities; and maybe if a family is geographically spread out across the country or the world, or if a kid goes to college, it could even help a family stick together. But I don't think it will have much of an impact on parent-child relationships at home. Parents have the opportunity to interact with their children face to face and this is what really forms a bond between parent and child. I don't think that social media is going to change much here.
It's has been proven that activities like eating dinner together help families and students develop. But do you think social media will help children and parents connect?
(http://www.youtube.com/watch?v=sIFYPQjYhv8)
But I think he is a little overzealous in his statement:
It connects parents to their kids like never before.
At this point, parents might see a lot more of what their kids have to say. But I don't think this will last. Kids will more than likely hide any material that they don't want their parents to see via something like Facebook's group function or some other control on social networking sites.
Social media sites do help people connect and they help form communities; and maybe if a family is geographically spread out across the country or the world, or if a kid goes to college, it could even help a family stick together. But I don't think it will have much of an impact on parent-child relationships at home. Parents have the opportunity to interact with their children face to face and this is what really forms a bond between parent and child. I don't think that social media is going to change much here.
It's has been proven that activities like eating dinner together help families and students develop. But do you think social media will help children and parents connect?
Sunday, November 7, 2010
Idea Storm
“It may be that just when IT tools become simple, ubiquitous, and easy to use that the exciting management challenges really begin.”
It seems that this idea comes up again and again in our class. When everyone understands how to use a tool, it starts to get boring. People want to see what’s next. They want something new. Something exciting. Or something that will make their lives a little easier.
User Innovation Communities can help companies really listen to and engage their customers. In the Dell case, we get an outline of how Dell responded to its customers through IdeaStorm. Dell developed a number of programs that helped break down “barriers to participation” including a User Toolkit that showed people how to use their products and services.
Companies who want to use social media effectively need to “develop a consistent and integrated message across a diverse set of very different social medial tools used in different ways”. Managers need to be smart and savvy. They need to develop simple yet innovative ways to get people, both inside and outside of their companies, involved and interested in what they are doing.
It seems that this idea comes up again and again in our class. When everyone understands how to use a tool, it starts to get boring. People want to see what’s next. They want something new. Something exciting. Or something that will make their lives a little easier.
User Innovation Communities can help companies really listen to and engage their customers. In the Dell case, we get an outline of how Dell responded to its customers through IdeaStorm. Dell developed a number of programs that helped break down “barriers to participation” including a User Toolkit that showed people how to use their products and services.
Companies who want to use social media effectively need to “develop a consistent and integrated message across a diverse set of very different social medial tools used in different ways”. Managers need to be smart and savvy. They need to develop simple yet innovative ways to get people, both inside and outside of their companies, involved and interested in what they are doing.
Subscribe to:
Comments (Atom)